Crucial App Marketing Elements

 ou think developing an app was the tough part, you may be in for a surprise. Granted, you had on board the best mobile app developer; but that is only part of it. There are millions of apps out there, half of which are trying very hard to rank high. For the success of your app, it is imperative that people know your app exists. Awareness, knowledge and building the need are the key.

Take a look at what factors matter and how you can get your brand to rank high:

1. Plan Your Strategy
The key to success is planning ahead. This phase is well before your app is developed. Here is what you must do:
• Segment the market on the basis of demographics, and then carve out the people who are going to be your potential clients. This is your target market.
• Focus on how you will position them; what's your USP?
• Devise a catchy slogan that will grab attention.

2. Build Anticipation
The best way to get people talking is by building the anticipation. This is the pre-launch phase. Create a mystery around the app. Here are some ways this can be done:
• Put a "Coming Soon" page on your website.
• A video teaser
• A billboard with an unveiling in progress
The key is to create a buzz and get your potential customers excited.

3. Build Traffic: Social Media, Blogs, Press Release
Make sure the app is active on the web. With smart phones used extensively these days, the target audience needs to hear about your app. Create a Facebook page and be accessible on Twitter. For business apps, focus on professional social media sites. Furthermore, on the company website, you can set up a blog and news feed.

4. Launch Big!
The bigger the launch, the more your app will get noticed. If set in the right time it may also get featured on the news. The PR is great, as it will provide a third party endorsement. Make sure to keep up the hype around the app.

5. Reviews from Credible Sites
When people look for your app on a search engine website, what do they see? Most people do not purchase any app, no matter how cheap, without assessing the reviews from various websites like App Store Apps, 148 Apps, Android Tap, Google Play Store etc. So try to get positive reviews on these sites. Start with the smaller websites to get noticed by the bigger ones.

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